Our fan Sam, is a standard family members gentleman hunting to improve his future prospective customers. He is thirtysomething and married with two younger children. He life with his family members in rented accommodation with the regional council appointed housing association. He functions full time 9-5 with the local council as an HR officer and is also a part-time IT Support experienced student studying Company Administration two evenings for each week.
Sam goes to practically every home match and around 5 away game titles for each period, but he is not a period ticket holder. He cant pay for the one-off price and does not know about the budget plan payment conditions. He usually satisfies a pal at a regional pub ahead of residence online games, as he thinks it is way too expensive to eat and drink in the stadium.
Sam has a ‘Residents and Supporters’ wise card issued by the neighborhood football club as portion of a joint venture with the local council. The card is a Football Club Membership Card with a closed purse, a payment facility that is only valid in the stadium and the club’s retail stores (a shut purse owned and operated by or on behalf of the club can create hundreds of 1000’s of kilos in extra revenue and performance gains).
The ‘Residents and Supporters’ intelligent card also enables payment by Europay / MasterCard / Visa (EMV) and is Nearby Authority Smart card Expectations e-Organisation (LASSeO) & Built-in Transport Specifications Organisation (ITSO) compliant. This signifies that it can be utilized to obtain accessibility to council offered services and on neighborhood transport. The card has also been created and encoded in accordance with the emerging Specifications for Wise Card Technology in Stadia.
MONDAY
Sam logs on to the club’s web site and checks the fixtures for the coming month. He decides to purchase two tickets for tomorrow nights cup sport, when he will consider a pal from function who has never ever been prior to. Sam merely enters his ‘Residents and Supporters’ smart card variety into the acquire display screen. He chooses to pay out for the ticket with the EMV payment. After the acquire is comprehensive Sam examine his Loyalty factors stability and it has improved by 200 (a hundred for every ticket). He chooses the ‘print at home’ alternative, prints both barcoded tickets and then sets off for function.
The bus arrives. Sam receives on and offers his ‘Residents and Supporters’ card, which retailers his ITSO compliant month-to-month bus ticket to the reader.
At function Sam utilizes his ‘Residents and Supporters’ intelligent card at the place of work constructing entry manage reader. This enables him to open the primary entrance door. Since the card also functions as Sam’s staff go it also has his photograph and presents him accessibility to his business office and other relevant locations in the constructing. At lunchtime Sam is busy so he decides to eat at the personnel cafe. Most employees have council issued cards for Access ID and to spend for meals but Sam’s can use his ‘Residents and Supporters’ card in all council staff eating places. However, the e-purse employed in council restaurants does not let Sam to accru points, in contrast to the other e-purse also on the card.